Recently I was contacted by a reader who told me that he recently started a model management company in Southern California and asked if I had any ideas that might help him. Firstly, I was really chuffed that I actually have people reading my blog and secondly, very inspired that people think I have something useful to impart. So thank you. Mind you, anything I suggest in this entry is just my opinion so feel free to correct me if I am wrong.
I have been to California on a couple of occasions and from my experience about the west coast in terms of modeling it has been about the All-American look with a commercial focus, particularly Los Angeles. This is in comparison to New York, which stands as a hub for more high fashion and arts based modeling. What do I mean about commercial look? I'm talking about the guy or girl next door, an appearance that the general public can relate especially when that face is placed next to a product on a billboard, TV commercial or magazine advertisement. So to meet the criteria for brand companies find someone to represent their product and 'speak' to the rest of America in order to communicate and connect with as much of their target audience as possible, the model needs to appeal to and embody the people. For a modeling agency, this means finding models of different shapes and sizes, because fashion shows, TV commercials and print each have different a criteria for models.
In general, to start a modeling agency you need two essential ingredients; models and clients to book and pay for these models. In basic economics it can described as a supply and a demand. Making an agency work is to ensure that there is enough work available for models on your books to make it worth their time to stay with your agency, and to provide a good variety of models to cater for client demands so they will book your models and continue to do so in future.
If you have a lot of contacts in the industry then you will have more work available for your models. The more contacts you have the more chances of success for your modeling agency. It is your job to source the most suitable model for the job. Lastly, be aware of how you promote yourself. You do not want to be one of those "advertisers" that promise big things for their models, in order to scam them. Remember the saying, "if it sounds too good to be true, it probably is". Your companies name is as good as the reputations of the companies you are dealing with, and as an agent you have the responsibility and liability to look after the welfare of your models in this business.
I seem to have more thoughts on this subject so I will be continuing on this discussion in my next entry.
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